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The Happi Top 50 Company’s first minority investment in Mexican luxury fragrance brand XINÚ underscores its commitment to champion local entrepreneurship.
November 14, 2025
By: Lianna Albrizio
Associate Editor
The Estée Lauder Companies Inc. is betting on Latin-American luxury fragrance. The Happi Top 50 Company has made a minority investment in XINÚ, a Mexican luxury fragrance brand inspired by the abundance and exoticism of the American continent. The investment, made possible via its early-stage investment and incubation arm, New Incubation Ventures (NIV), marks the first time the legendary brand has invested in a Latin American brand. NIV partners with forward-thinking founders and entrepren...
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